Boosted posts bring likes, not enquiries.
Engagement feels good, but it doesn’t fill a diary.
Facebook and Instagram ads
that end in a consultation.
Meta ads for aesthetic clinics work when three things line up: creative that shows your real clinic and practitioner, targeting built around your catchment, and a reply that reaches the enquirer while they are still interested. Clients2clinics manages all three, with daily optimisation and reporting focused on consultations rather than clicks.
Book a free growth callSound familiar?
Your ads look like every other clinic’s.
People scroll past creative that could belong to anyone.
Ad rejections and policy worries.
Aesthetic advertising is tightly regulated, and mistakes are costly.
Lead forms full of people who never answer.
Slow, unqualified follow-up drives your cost per booking up.
Creative filmed at your clinic, every month.
The strongest aesthetic adverts usually feature the practitioner: explaining a treatment, walking through a consultation and answering the questions patients actually ask. A monthly on-site shoot gives your campaigns fresh, authentic creative, so you are not relying on stock imagery or adverts your audience has already seen.
Targeting built around your catchment and capacity.
We set campaigns around the areas your patients realistically travel from, the treatments you want to grow and how many consultations your team can take each week. Spending more than your diary can absorb wastes budget and leaves enquiries waiting.
Written for a regulated industry.
Campaigns are written with the ASA and CAP rules for cosmetic interventions and Meta’s advertising policies in mind. Prescription-only medicines such as anti-wrinkle injections are never promoted to the public, we avoid time-limited pressure tactics, and your clinicians approve treatment claims before anything goes live.
Daily optimisation, judged on bookings.
We review campaigns daily and report monthly. The numbers that matter are cost per enquiry, enquiry-to-consultation rate and attendance, not reach. Where your CRM records bookings, we use that data to decide where the budget goes next.
How much should an aesthetic clinic spend on Meta ads?
It depends on your catchment, treatment prices and how many extra consultations you can take. The ad budget is paid directly to Meta and is separate from our service fee. As one reference point, our Aesthetic Medical case study reports a daily ad spend of around £40. We agree a starting budget on your growth call and review it against booked consultations.
Can you advertise anti-wrinkle injections on Facebook?
No. Botulinum toxin is a prescription-only medicine and cannot be advertised to the public in the UK. Campaigns can promote your clinic, consultations and treatments that are not prescription-only, within the ASA and CAP rules and Meta’s policies.
Should we use lead forms or a landing page?
Both can work. Instant forms tend to bring more, lower-intent enquiries; a focused landing page adds a step but often improves quality. We choose based on your treatment, capacity and follow-up, and every enquiry routes into your CRM either way.
Whose ad account do the campaigns run in?
Campaigns run in your clinic’s own Meta ad account, using the access you grant during onboarding, so your advertising history stays with your business.
Connecting ambition to growth.Ready to fill
Ready to fill
your diary?
Spend 20 minutes with us on your priority treatments, spare capacity and where enquiries are slipping away. You’ll leave with one clear recommendation, whether or not we work together.
Book a free growth call
Free · 20 minutes · Google Meet
No obligation to commit.